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Total Überzogen

30 November 2002 - 09 February 2003
Opening: 29 November 2002, 20:00

For this exhibition, the outside of the Edith Russ Site for Media Art’s building is covered with designs by artists as well as the funders’ logos: in the form of banners, window transparencies and illuminated lettering. Inside, the exhibition hall also features works that employ a variety of the forms of advertising as it is used by the media such as Internet banners, video, magazines, posters and flyers, and audio jingles: The media art space will be completely covered inside and out: “total überzogen”.

The goal is to create a thought-provoking visual platform on the subject of representation in the cultural sphere – between artists, activists, patrons and the cultural institution itself. A one-sided critique of current concepts for cultural funding is not the intention. Rather, the Edith Russ Site for Media Art will create a strong visual impression in order to start a vital discussion. Conveying the message - equally the goal of good advertising - has also taken top priority in cultural institutions.

Inventory, "Comply" (2002)

Inventory, "Comply" (2002)

Sponsors and public funders increasing demands for representation has been the source of much discussion in past years and has had a great influence on the arts. This development is a double edged sword: it ties art to particular image campaigns, consequently encouraging art that can be easily consumed by mass culture. At the same time, a “creative class” of individuals in business who lend strategies from the artworld has become a large economic force. In turn, many artists have been inspired to integrate advertising aesthetics and strategies into their own artistic practices, creating very fruitful works: from the artistic appropriation of radio jingles in the 60s to anti-globalization activists turning entire ad campaigns inside-out.

Jenny Holzer (2002), VG Bild-Kunst
Jenny Holzer (2002), VG Bild-Kunst

A series of events will take place during the exhibition in order to create a space in which the public can watch and participate. (see: Symposium)

The exhibition will be presented in the format of a newspaper publication (January release, 5 Euro).

For the duration of 11 weeks, the building will be covered in colorful banners and dominate its environment. The Edith Russ Site for Media Art will also chase away the cold and uphold the German Christmas atmosphere with outdoor tours that offer a traditional spiced wine.

Johan Grimonprez, "Pear" (2002)

Johan Grimonprez, "Pear" (2002)

Adbusters (CAN), Banner Art Collective (USA/IE), Urs Breitenstein (CH), Candice Breitz (ZA), Deportation Class (D), Johan Grimonprez (B), Lise Harlev (DK), Swetlana Heger (CZ), Jenny Holzer (USA), Inventory (GB), Adria Julia (E), Dagmar Keller/Martin Wittwer (D/CH), Michael Mandiberg (USA), Julian Opie (GB), Peter Roehr (D), Daniel Pflumm (D), Johannes Wohnseifer (D) and Florian Zeyfang (D)

This exhibition is funded by our own budget (City of Oldenburg), the Beauftragte der Bundesregierung für Kultur und Medien (National Funds) and the State of Niedersachsen. 

We thank the company Kleinhempel as well as the Foundation of Lower Saxony for their support.


19 January 2003, 11:00

Funded by

Edith-Russ-Haus for Media Art, Katharinenstraße 23, D-26121 Oldenburg, Tel.: +49(0)441/235-3208, Fax.: +49(0)441/235-2161
Opening Hours: Tuesday - Friday 14:00 -18:00, Saturday - Sunday 11:00 - 18:00, Monday closed
Ein Ausstellungshaus der
Stadt Oldenburg